So You Want to Be a Work-at-Home Mom

Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you succeed with your own. So You Want to Be a Work-at-Home Mom details all the basics of starting a business in a spiritual, motivational, and comprehensive manner. From deciding what type of business to start to keeping your family and faith first, this helpful tool details every aspect of establishing a business. With proven success tips utilized by the authors and others who own work-at-home businesses, this inspiration approach will provide you with the resources you need to start your own home-based business. So You Want to Be a Work-at-Home Mom includes: * Detailed information on types of businesses to start * Ideas and assistance for setting up, operating, and marketing your business * Definitions and descriptions of work-at-home terminology and processes * Help for developing your Website * Explanations of the business nuts and bolts, including bookkeeping, taxes, and more About the Authors JILL HART is the founder of Christian Work at Home Moms, CWAHM.com. Jill is a co-author of So You Want To Be a Work-at-Home Mom. Jill has published many articles and is a contributing author in Laundry Tales, The Business Mom Guide Book, I'll Be Home for Christmas, and Faith Deployed. She holds a bachelor's degree in human development and family studies. Learn more about working from home at http://www.cwahm.com/work-at-home/ . DIANA ENNEN has been a leader and mentor in the work-at-home industry since starting her business, Virtual Word Publishing, in 1985. She is the author of many books, including Virtual Assistant the Series; Become a Highly Successful, Sought After VA and Words from Home: Start, Run, and Profit from a Home-Based Word Processing Business. She resides in Margate, Florida, with her husband and their three children. Below is an interview with the authors of So You Want To Be a Work-at-Home Mom – Jill & Diana. If you have questions they are happy to answer your questions anytime. Leave a comment below or email Jill@cwahm.com or Diana@virtualwordpublishing.com How long have you been working at home? Jill Hart - I've been working at home since 2000. I had to go back to work full-time for a brief period in 2003 when my husband got out of the Air Force. At that point I got even more serious about making my business work and I've been home full-time since then. Diana Ennen – I’ve been working at home since 1985, when my son was born. He’s now graduated college and already working towards his own career. I absolutely love it. I can’t imagine doing anything else. What types of businesses do you operate? Jill Hart – I run Christian Work at Home Moms, CWAHM.com, a website full of free resources, job listings and information about home businesses. I also write articles and books (yes, more books to come!) and am a blogger for sites like Time/Warner's Christian Momlogic.com and a member of the Guideposts blogger team Diana Ennen– I’m the President of Virtual Word Publishing. I’m a virtual assistant and specialize in marketing & publicity. I’ve also written numerous books on how to start a VA business and offer PR and VA Coaching. Tell us about your book? How do you think it can benefit those who want to start a business? Jill Hart - The book has been such a "God thing." He orchestrated the entire sequence of events - from putting Diana and I together as co-authors to bringing us to the right publisher. The book is a hands-on practical guide for anyone who wants to build a business from home. We cover topics ranging from how to select the right type of business for you, to how to get started, to how to market and grow your business. Diana Ennen - I think one of the best features of our book is that it’s not only informative, but motivational as well. You’ll feel like friends are helping you on your journey to success. Also, we discuss numerous types of businesses to start and provide proven methods to achieve success. We also often hear how starting a business can be so overwhelming. That’s why we pay special attention to all the how tos. We feel very confident our book will help, not only those starting a business, but those already in business wanting to expand it. What types of businesses are featured in your book? Jill Hart - We have such a great range of contributors - everything from direct sales companies like Southern Living at Home and Avon to unique product-driven businesses like BSM Media and GrillCharms. These woman are amazing and give readers a great insight into how they've grown their businesses in very different ways. Diana Ennen - We cover everything from direct sales companies to specialized areas such as medical transcription and virtual assisting. Also, Jill shares detailed information on starting a community based membership site. We think you’ll get a lot of helpful tips too from such work-at-home powerhouses as Maria Bailey and Lesley Spencer Pyle. Do you have any tips for success for Christian entrepreneurs that you’d like to share? Jill Hart - I think my favorite tip - shared with me by one of our contributors, Tammy Degenhart, almost ten years ago is that working together benefits everyone. She told me, "Jill, what you give to others God brings back tenfold" and I've seen that hold true time and time again. It may not be in financial gains and it may not look like what we expected but God is so faithful in that when we work together there is no competition - it's a win-win situation. Diana Ennen - Do what you believe in and use your own skills and prior experience to find the business that’s just right for you. Research/Research/Research. The more you research, the better your business. Continue to market and be out there. So many once they find a few clients stop marketing. You need to get out there continually. You then become the go to person when someone needs services or products that you offer. What are some of the challenges that you see with those starting or operating a business? Jill Hart – In my experience, I've talked with many women who get frustrated because success doesn't come easily or quickly. Working from home may sound easy, but in reality it can actually be just as hard as working outside the home. There are many unique challenges, especially when working at home while raising children. If women don't prepare themselves, they can become discouraged and disheartened. Diana Ennen– One of the major challenges I see is losing belief in yourself that you can do it. That’s why I think a faith-based book will be so beneficial. Even when times get tough, you can rely on your faith to forge ahead. With the economy, do you believe it’s still a good time to start a business? Why? Jill Hart – I think it's a better time than ever. The internet is so much more widely used than it was even nine years ago when I began my website. If people do their research and find a company that fits them as well as their budget this can be a great time to break into the work-at-home field. Diana Ennen – Absolutely. In fact, I think there’s never been a better time. You might have to work a little harder, but it absolutely can be done. Plus, there are so many businesses who need us more than ever because of the economy. For example, with virtual assistants because businesses are downsizing they are seeking the help of a VA to help on an as needed basis. Your book is written from a Christian perspective? Tell us a little about that and how you feel that makes it so unique? Jill Hart – My faith is central to who I am and therefore central to my business. I began Christian Work at Home Moms because I wanted women to have a safe place where they could discuss not only business things, but also talk about an area that doesn't get talked about a lot in business circles - how our faith affects our businesses. The book is written in a way that doesn't hit anyone over the head with our faith, but it's true to who we are and talks about things from the vantage point that we see life - through the lens of our faith. Diana Ennen – There are so many books out there today on starting a business. However, few have the Christian mom in mind. We provide a lot of scriptures and examples of how you can use your faith to help you. Our hope is that not only will your business thrive, but it might just give a little boost to your faith as well. Learn more about the book at Beacon Hill Press or SoYouWantToBeAWAHM.com.

Get Started for $25 with the AmeriPlan Opportunity

• Have you ever dreamed of a career in the healthcare field?



• Have you ever dreamed of being in business for yourself?



• Have you ever dreamed of firing your boss some day?



• Have you dreamed of having the financial freedom to do the things that you want and spend more time with your family?



• Have you dreamed of being able to earn a lifetime of residual income from the comfort of your own home?

What if you could do all of this for just a $25 start-up fee?

I have some really great news for you! During our September Spectacular, you can start your AmeriPlan business for just a $25.00 startup fee. This is a $70.00 savings from our regular startup cost of $95.00. This promotion begins on August 29, 2008 and ends September 30th, 2008 at 5:00 p.m. Central Time. This is an excellent opportunity to try a new business and see if it is right for you with minimal financial risk. Visit my website at: http://www.bestnewhomebiz.com/ to find out more about the AmeriPlan opportunity.

What You Will Be Doing?

As we are all aware, there is a growing healthcare crisis in the United States. There are over 47 million Americans with no health insurance at all, and even more Americans are underinsured. Insurance companies hold the reins and will cancel you if your expenses are too high. They can even refuse to insure you if you have a pre-existing condition. Even more people have no dental insurance. It is estimated that 7 out of 10 Americans do not have a dental plan. Of the 30% of Americans who do have dental insurance, most plans are inadequate and have serious limits on coverage. People need dental and health insurance policies, yet the high price puts this protection out of the reach of many Americans.

Discount health plans can provide individuals and families with a low cost and effective alternative to expensive medical and dental insurance coverage. At AmeriPlan, we have 4 great affordable plans to choose from. Prices range from just $14.95 to $59.95 per month and provide you with important benefits for your family. These plans include:

1. Dental Plus – Save up to 80% on all dental services. Our plan includes discounts on prescriptions, vision care, and chiropractic treatment. Savings are available on cosmetic dentistry, dental implants, orthodontia, and LASIK eye surgery.



2. Basic Health – Discounts on doctor visits, lab tests, imaging studies, hospital advocacy, hearing aids, diabetic supplies, a 24 hour Nurseline, and much more.



3. Total Health – Includes everything in both the Dental Plus and Basic Health programs.



4. Total Health Plus – This is our complete package. It includes everything in the Dental Plus and Basic Health programs plus the AmeriPlan Auto Club, the AmeriPlan Identity Theft Assistance program, and AmeriPlan Legal Services.

As an AmeriPlan Independent Business Owner, you will be signing up members in our affordable medical and dental plans and helping families save money on their benefits and healthcare. To learn more about our discount health plans visit: http://www.healthplansplus.net/. You will also have the opportunity to introduce other people interested in a homebased business to the AmeriPlan Business Opportunity.

About this opportunity

As a new Independent Business Owner, you will receive the Dental Plus plan for your entire family. This plan will help you save up to 80% on dental, vision, prescription and chiropractic services. You will also receive additional benefits including an Accidental Death and Dismemberment policy, membership in various discount programs, direct deposit, and a 401K plan. You will also receive 5 professionally designed websites, a computerized back office, full training and staff support, and a broker's kit containing brochures, DVDs, and application forms to help you make those sales. In addition you will receive two $25 certificates redeemable in our sales aids store for additional sales tools and supplies. I will personally mentor you to make sure that you get your business off to a great start.

AmeriPlan has been in business for 16 years and is a member in good standing of the Consumer Health Alliance, the National Association of Dental Plans, National Association of Health Underwriters, the Direct Selling Association, and the U.S. Chamber of Commerce. Well-known companies such as Lenscrafters, Pearle Vision, J C Penney, Sears, CVS, Walgreens, and Rite-Aid are vision and prescription providers for AmeriPlan. In addition, we have extensive networks of doctors and dentists throughout the United States.

Earn True Residual Income

With AmeriPlan, you have the opportunity to earn true residual income. In other words, you can keep getting paid on work that you did months or even years ago. Because our plans are so affordable and save people significant money on medical and dental care, our members keep our plans for years. Each time one of your medical or dental plan members makes a payment to AmeriPlan, you will receive commission.

Visit our website for more information about the company

Great Time to Become an AmeriPlan Broker

What a time to get started with AmeriPlan. Not only will you be able to start your own AmeriPlan business for just a $25.00 start-up fee, but you will also be able to sign up new Independent Business Owners for your team for just a $25.00 start-up fee. In fact, the sooner you get started, the more new brokers you will be able to sign up and the more you will earn. Remember that the promotion ends September 30th, 2008 at 5:00 p.m. Central Time.

Get Started Today

For more information on the Ameriplan business opportunity visit my website at: www.freedomathometeam.com/workathome. Please do not hesitate to contact me toll free at (800) 635-3394. You can also self enroll at: www.iboplus.com/hlz.

10 Reasons Why People Fail at Network Marketing

It seems like a reasonable enough task. Just start a homebased business and success will come your way. Unfortunately 95% of all homebased businesses fail in their first year. In fact many people don’t make it past their first 3 months in a network marketing or MLM businesses. Yet, many people go on to become successful and make much more money than they would have in a traditional business.

Here are 10 reason why people fail in network marketing or MLM businesses:

1. Don’t have a good marketing plan – Many people fail at homebased businesses because they fail to do their planning. To be successful in your own business, you must take the time to create a sound marketing plan. For more information visit my blog post entitled: Formulating a Marketing Plan for your At Home Business.





2. Don’t treat your homebased business as a real business – As a Senior Regional Sales Director at AmeriPlan, I have come across many people who want to do the business but only treat it as a hobby. Remember that this is a real business. Treat it like one.





3. Don’t invest the necessary time and money to make the business work – There is no successful business that did not take a lot of hard work and an investment of money to make it work. I have seen too many of my business builders not spend sufficient time and not even make a minimal investment in some advertising or leads. Advertising does work, and you must drive traffic to your business whether it is a storefront, party plan, or internet based business.





4. Don’t stay in it for the long run – Every business takes time to build. There is definitely a learning curve involved. Your business skills will get better over time. Also, it takes time to build traffic. People have to learn about your business. Imagine if you shut down your store or quit your MLM business just before you found a really great salesperson or business builder.





5. Don’t focus on the product or service – Remember that your main responsibility is to sell the product or service. Building a team is great and can lead to substantial income as you grow your team. However, building a team takes time, and the money you make selling the product or service can create income for you while you wait for your team to build.





6. Don’t follow up with your clients and prospects – To quote a familiar saying: “The fortune is in the follow up.” Every good advertising executive knows that it takes a number of exposures to your ad before a client or customer will buy. For effective follow up techniques, see my blog post: The Importance of Good Follow Up Techniques with Prospective Clients and Customers.





7. Don’t know how to get people to contact you – This is sometimes called attraction marketing and there has been much written about it. Rather than you cold calling prospects, you will be much more effective if you utilize marketing methods where people seek you out because of the information, products, or services that you have. I will have more to say about this in an upcoming blog post.





8. Don’t test different marketing strategies – To use another cliché: "Don’t put all of your eggs in one basket.” Try a variety of different marketing strategies. Keep careful statistics on results. Stay with the marketing strategies that work and discard those that don’t work.





9. Don’t invest in continuing education – Learn all that you can about your business. If you are with a reputable direct sales or MLM company, the company has most likely invested extensively in the training of associates and independent business owners. It does not come as a surprise, that those individuals that attend training calls and classes and come to company events tend to do better than those that don’t.





10. Don’t spend enough time around positive, but do spend time around the negative people in your life – There are many people who just have a negative attitude. They will tell you that you can’t succeed at your homebased business. Sometimes these people can even be close friends and family members. Don’t let them steal your dreams! Be sure to always stay focused on your “Why” for starting the business whether it is to earn extra money, have flexible hours, or be home for your family.

For more tips on running a successful home business, visit www.workathomemom-dad.com.

The Importance of Good Follow Up Techniques with Prospective Clients and Customers

In both my career as an insurance agent and my present career as a Senior Regional Sales Director for AmeriPlan, a discount medical and dental benefits company, I have always been quite aware of the importance of following up with prospects and clients. As any good advertising professional will tell you, it takes a number of exposures to your marketing or advertising to make that sale no matter which industry you are in.

While we have all experienced those customers who are ready to buy as soon as we finish our presentation, and some clients will even buy directly from your website without even calling your 800 number or requesting more information via e-mail, chances are that these customers have already done their homework, have a need that your product, service or opportunity satisfies, and are ready to buy when they come across your advertising or website. There is always the impulse buyer too, but in my experience they are the first to return the product or only use your service for a short period of time.

For most sales, people will want to think about it. Sometimes the timing is just not right. Perhaps they have some extra bills to pay, their life is too hectic at the moment, or there is even a family crisis going on. Your prospects may be ready in the future to make the purchase, but if you don’t keep your advertising in front of prospective customers, you will lose them as future customers when they are ready to try your product, service or opportunity.

Here are some tips for following up with your prospects:

1. Keep an accurate and up to date database of all your customers and prospects. You can even subdivide your database into various categories e.g. age group, income level, type of product purchased, etc.



2. Set up a system of drip mails or repeat promotional announcements to send to your prospects and customers. Do this in a tasteful and subtle way. Send a drip mail or announcement frequently enough to keep your name in front of the potential customer but not so often that your messages are annoying.



3. I make it a point to follow up until the prospect unsubscribes from my list or tells me they are no longer interested.



4. Purchase an auto responder. I use Constant Contact for my drip mailings and newsletters. You can easily create beautiful promotional mailings, announcements, and newsletters with this program. Be sure to use only opt-in leads with Constant Contact otherwise purchase a more general type of auto responder.



5. Have promotions from time to time. It is not surprising that people will make that purchase when the price is right.



6. An informative, content rich newsletter makes a good follow up piece to send out. Your prospect will appreciate the timely information and good content.



7. Remember to send out holiday cards, not just at Christmas and New Years, but for other important holidays as well.

For more marketing tips and ideas check out my website at: http://www.workathomemom-dad.com/.

Formulating a Marketing Plan for your At Home Business

As a Senior Regional Sales Director at AmeriPlan, a discount dental and medical benefits company, one of my main responsibilities is to see that my new Independent Business Owners get off to a good start. Whether you have a brick and mortar store, an online store or business, have purchased a franchise, own a business creating crafts and handmade items, or your business is an MLM or network marketing company, it is important to create a marketing plan. This marketing plan should be fluid and dynamic, and you should update it with some regularity.

Here are some steps that you can follow to create a successful marketing plan.

1) Learn all you can about your new business. Read all you can about the business and talk to people who have been successful in the industry. If you are with a network marketing company, attend meetings and work closely with your enroller. Review all company literature. Franchise businesses usually have very specific training for their franchisees.

2) Do some brainstorming and free association. Put down as many ideas that you can think up for marketing your new business. Do not censor any ideas. Think of all the ways that you can advertise or promote your business and do this over the course of several days. Even write down some wish list marketing ideas. In other words, if I had an extra $500 or $1000 or even more to spend on marketing, how would I use it for advertising and promotion?

3) Research all of the marketing ideas that you wrote down in step 2. Locate various advertising sources and find out how much each will cost. For example with magazine advertising, you will want to determine not only the price for various types of ads, but what is the circulation? What are the demographics for that magazine (income level, age of reader, interests and hobbies of the reader, etc.)? In other words, whom does this magazine target? Are your competitors in that magazine? Also speak to people who might have done this type of advertising before.

4) Choose your best ideas and come up with a marketing plan. Review your list of marketing ideas and select the 4 or 5 best ideas. (It is always good to have more than one type of marketing or advertising going on at one time. I am a strong believer in not putting “all of my eggs in one basket.” By participating in a number of different marketing activities, your odds of being successful will definitely increase. The ideas that you select become your marketing plan. Write this plan up and keep it in a safe place.

5) Develop your marketing ideas. For each of the ideas that you have selected, write down a course of action to implement each activity. For example, if you are planning to purchase some leads. Your course of action might include the following:

- Research various lead companies
- Compare prices
- Seek testimonials from people who have used this lead service.
- Purchase the leads
- What methods will you use to contact these leads?
- Set up a schedule for mailing and calling the leads.

6) Keep notes and statistics on results. This is one of the most important things for you to do. Always keep careful notes on all of the ads and promotional activities that you do. It is best to set up tracking codes, so that you can track which ads are getting the most response. Don’t make too large an advertising purchase until you have sampled this marketing technique and know that it will get you the results that you want.

7) Visit your marketing plans from time to time. Make changes as necessary. As I mentioned above, the marketing plan should be fluid and dynamic and adjust to changes in your business. Check each marketing technique for effectiveness. Add some new activities from time to time, and discard any activities that are ineffective.

Be sure to visit www.workathomemom-dad.com for some more tips and ideas for work at home moms, dads, and grandparents.

Welcome to Work at Home Mom & Dad

I am a Senior Regional Sales Director with AmeriPlan, a 16 year old discount medical and dental benefits company. I am also a piano teacher with my own homebased music studio. I have enjoyed having the freedom to earn a living while working at home, and hope to share some of my experiences with my readers.

This blog is a companion to my website http://www.workathomemom-dad.com/. This website is designed for work at home moms, dads, and grandparents and has information on marketing, work at home opportunities, and homeschooling while working at home. Inexpensive button and banner ads can be purchased on this website as well.

I hope to post articles that will help you in choosing a homebased business, marketing your new business, website management and blogging, time management, family health, fast and easy nutritious recipes, and even homeschooling advice for those homebased business owners that also homeschool their children.