Wednesday, November 11, 2009

Book Review - The Swiss Courier


This Veteran’s Day, it is important to give remembrance to our men and women who serve and protect our country. During World War II, not only did the members of our armed forces help defeat the Nazi evil, but there were many other players as well including those in the resistance movement and home front both in the United States and Europe.


It has been an honor to be asked to review The Swiss Courier by Tricia Goyer and Mike Yorkey. I thoroughly enjoyed this story of intrigue and suspense, and recommend it to readers who enjoy historical fiction.


The story takes place towards the very end of World Wart II, shortly after the successful D-Day invasion of the Normandy beaches in France. Germany was weakened but still a very dangerous foe. Our main character, Gabi Mueller, is a 24 year old daughter of an American father and Swiss mother working in the translation pool at the Basel, Switzerland office of the Office of Strategic Services (OSS) which was the forerunner of our present day CIA. This office was in charge of gathering intelligence about Nazi operations and was also a liaison with the German resistance movement.


In addition to her German and English language skills, Gabi came to the attention of Allen Dulles, head of the OSS because of a unique and special talent. Gabi grew up in a family of locksmiths and she had a talent for “cracking” the codes of combination safes.


Gabi was assigned to several special assignments, but none more important than the spiriting out of Germany of Joseph Engel, a German Ph.D. student working with Werner Heisenberg, recipient of the 1932 Nobel Peace Prize in physics. It seems that Heisenberg was in charge of developing a secret Wunderwaffe (wonder weapon) for the Nazis. In fact one of the reasons that we in America were working on the atomic bomb was the fear that the Nazis were developing an atomic weapon. Fortunately they were not as far along as thought, but this was not known at the time. The mission to bring Joseph Engel from Germany into Switzerland became even more dangerous when it was discovered that Joseph Engel, although raised as a Catholic, was born to Jewish parents.


There are many exciting twists, turns, and surprises in this novel which will keep you turning the pages. We see an affirmation of the characters’ faith as they embark on this dangerous mission.


We get to experience both the work and the family life of Gabi Mueller. Through this character development, we get to experience some of the hardships that people had to face in their daily lives due to war shortages. Today, we take for granted that we will always have butter on the table, gas for our cars, and nylon for our clothes and stockings. I remember my mother telling me about the ration books that were issued to every family. No doubt, these shortages were even more acute in Europe.


We also learn about the resistance movement in Europe. These brave righteous men and women risked their lives and the lives of their families in aiding Jews to escape or doing their part to help defeat Hitler. If caught, these resistance fighters faced torture and killing on the spot. Switzerland’s questionable role in not doing more to aid the Jews is also touched upon when we witness a Jewish family that takes their own lives rather than face the horror that would await them on deportment back to Germany. Switzerland was trying to avoid being invaded by the Nazis, but did this mean turning one’s back on innocent lives?


The addition of a sprinkling of Swiss German dialect throughout the book added considerably to the flavor of the novel. You will not want to miss this good read available now at your bookstore.

Sunday, October 25, 2009

GeneLink, parent company of GeneWize Life Sciences, named to Deloitte Technology Fast 500 List


GeneLink Biosciences, Inc., the parent company of GeneWize Life Sciences, was named this week to the Deloitte 2009 Technology Fast 500™ list. GeneLink was ranked number 92 on this prestigious list of the fastest growing technology companies in the United States and Canada. The company attributed its 1991% revenue growth to the launch of GeneWize Life Sciences.


The Deloitte Technology Fast 500™ is “an annual ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America based on five-year fiscal revenue growth.” To be considered for the list, companies must own proprietary technology or intellectual property that has contributed substantially to the company’s revenue.

GeneLink owns 21 patents and patents pending in the field of nutrogenomics and dermagenetics. These patents include genetic assessments linked to personalized health, wellness and beauty applications. The M.D.s and Ph.D.s on our scientific advisory board are experts in the fields of genetics, anti-aging, and molecular and microbiology and hold over 600 peer reviewed articles and scientific abstracts between them. With the launch of GeneWize Life Sciences, the company has been able to apply this technology to create a customized nutritional supplement based on the customer’s DNA assessment and has also introduced LifeMap Me™ DNA Customized Skin Repair Serum. Several new LifeStyle Boosts are on the horizon, so the company should continue to experience tremendous growth. For more about GeneWize Life Sciences, Inc. visit:
http://helenezemel.mygenewize.com/company/index.html.

GeneWize not only offers customized nutritional and skin care products but also a business opportunity. As a GeneWize Distributor, you have the opportunity to participate in this fast growing and innovative company. For details on how to become a GeneWize distributor, visit my website at:
http://helenezemel.mygenewize.com/our_business/index.html.

Wednesday, September 9, 2009

Book Review – The Knight by Steven James

I had the opportunity to participate in a Blog Tour featuring the new book, The Knight, by critically acclaimed author, Steven James.

This is the third entry in a series of books featuring FBI agent Patrick Bowers. Although I did not read the first 2 entries in this series, The Pawn, and The Rock, I was able to get right into the story line.

The reader’s interest is piqued right from the beginning, as Agent Bowers visits the scene of a gruesome murder. It soon becomes evident that this has been the work of a very clever serial killer, and Agent Bowers must find the killer by using his expertise in geoprofiling while managing to stay one story ahead of the perpetrator who is following the sequence of a medieval text .

I especially liked the character development in the book. The reader gets to know Agent Bowers and his family. Could there be a love interest between Patrick and Detective Warren? How does Agent Bowers juggle his life as an FBI agent with that of being a parent of a teenage daughter who is going through her own crisis?

This book will keep you turning pages and guessing “who done it” right to the end. If you enjoy books about crime solving and FBI profiling, this is the book for you.  I look forward to reading The Pawn and The Rook at a future date.  One word of warning, this book is not for the squeamish as it contains graphic descriptions of some gruesome murders.

Available August 2009 at your favorite bookseller from Revell, a division of Baker Publishing Group.

Tuesday, September 1, 2009

So You Want to Be a Work-at-Home Mom

Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you succeed with your own.

So You Want to Be a Work-at-Home Mom details all the basics of starting a business in a spiritual, motivational, and comprehensive manner. From deciding what type of business to start to keeping your family and faith first, this helpful tool details every aspect of establishing a business. With proven success tips utilized by the authors and others who own work-at-home businesses, this inspiration approach will provide you with the resources you need to start your own home-based business.

So You Want to Be a Work-at-Home Mom includes:
* Detailed information on types of businesses to start
* Ideas and assistance for setting up, operating, and marketing your business
* Definitions and descriptions of work-at-home terminology and processes
* Help for developing your Website
* Explanations of the business nuts and bolts, including bookkeeping, taxes, and more

About the Authors
JILL HART is the founder of Christian Work at Home Moms, CWAHM.com. Jill is a co-author of So You Want To Be a Work-at-Home Mom. Jill has published many articles and is a contributing author in Laundry Tales, The Business Mom Guide Book, I'll Be Home for Christmas, and Faith Deployed. She holds a bachelor's degree in human development and family studies. Learn more about working from home at http://www.cwahm.com/work-at-home/ .


DIANA ENNEN has been a leader and mentor in the work-at-home industry since starting her business, Virtual Word Publishing, in 1985. She is the author of many books, including Virtual Assistant the Series; Become a Highly Successful, Sought After VA and Words from Home: Start, Run, and Profit from a Home-Based Word Processing Business. She resides in Margate, Florida, with her husband and their three children.

Below is an interview with the authors of So You Want To Be a Work-at-Home Mom – Jill & Diana.

If you have questions they are happy to answer your questions anytime. Leave a comment below or email Jill@cwahm.com or Diana@virtualwordpublishing.com

How long have you been working at home?

Jill Hart - I've been working at home since 2000. I had to go back to work full-time for a brief period in 2003 when my husband got out of the Air Force. At that point I got even more serious about making my business work and I've been home full-time since then.

Diana Ennen – I’ve been working at home since 1985, when my son was born. He’s now graduated college and already working towards his own career. I absolutely love it. I can’t imagine doing anything else.

What types of businesses do you operate?

Jill Hart – I run Christian Work at Home Moms, CWAHM.com, a website full of free resources, job listings and information about home businesses. I also write articles and books (yes, more books to come!) and am a blogger for sites like Time/Warner's Christian Momlogic.com and a member of the Guideposts blogger team

Diana Ennen– I’m the President of Virtual Word Publishing. I’m a virtual assistant and specialize in marketing & publicity. I’ve also written numerous books on how to start a VA business and offer PR and VA Coaching.

Tell us about your book? How do you think it can benefit those who want to start a business?

Jill Hart - The book has been such a "God thing." He orchestrated the entire sequence of events - from putting Diana and I together as co-authors to bringing us to the right publisher. The book is a hands-on practical guide for anyone who wants to build a business from home. We cover topics ranging from how to select the right type of business for you, to how to get started, to how to market and grow your business.

Diana Ennen - I think one of the best features of our book is that it’s not only informative, but motivational as well. You’ll feel like friends are helping you on your journey to success. Also, we discuss numerous types of businesses to start and provide proven methods to achieve success. We also often hear how starting a business can be so overwhelming. That’s why we pay special attention to all the how tos. We feel very confident our book will help, not only those starting a business, but those already in business wanting to expand it.

What types of businesses are featured in your book?

Jill Hart - We have such a great range of contributors - everything from direct sales companies like Southern Living at Home and Avon to unique product-driven businesses like BSM Media and GrillCharms. These woman are amazing and give readers a great insight into how they've grown their businesses in very different ways.

Diana Ennen - We cover everything from direct sales companies to specialized areas such as medical transcription and virtual assisting. Also, Jill shares detailed information on starting a community based membership site. We think you’ll get a lot of helpful tips too from such work-at-home powerhouses as Maria Bailey and Lesley Spencer Pyle.

Do you have any tips for success for Christian entrepreneurs that you’d like to share?

Jill Hart - I think my favorite tip - shared with me by one of our contributors, Tammy Degenhart, almost ten years ago is that working together benefits everyone. She told me, "Jill, what you give to others God brings back tenfold" and I've seen that hold true time and time again. It may not be in financial gains and it may not look like what we expected but God is so faithful in that when we work together there is no competition - it's a win-win situation.

Diana Ennen - Do what you believe in and use your own skills and prior experience to find the business that’s just right for you. Research/Research/Research. The more you research, the better your business. Continue to market and be out there. So many once they find a few clients stop marketing. You need to get out there continually. You then become the go to person when someone needs services or products that you offer.

What are some of the challenges that you see with those starting or operating a business?

Jill Hart – In my experience, I've talked with many women who get frustrated because success doesn't come easily or quickly. Working from home may sound easy, but in reality it can actually be just as hard as working outside the home. There are many unique challenges, especially when working at home while raising children. If women don't prepare themselves, they can become discouraged and disheartened.

Diana Ennen– One of the major challenges I see is losing belief in yourself that you can do it. That’s why I think a faith-based book will be so beneficial. Even when times get tough, you can rely on your faith to forge ahead.

With the economy, do you believe it’s still a good time to start a business? Why?

Jill Hart – I think it's a better time than ever. The internet is so much more widely used than it was even nine years ago when I began my website. If people do their research and find a company that fits them as well as their budget this can be a great time to break into the work-at-home field.

Diana Ennen – Absolutely. In fact, I think there’s never been a better time. You might have to work a little harder, but it absolutely can be done. Plus, there are so many businesses who need us more than ever because of the economy. For example, with virtual assistants because businesses are downsizing they are seeking the help of a VA to help on an as needed basis.

Your book is written from a Christian perspective? Tell us a little about that and how you feel that makes it so unique?

Jill Hart – My faith is central to who I am and therefore central to my business. I began Christian Work at Home Moms because I wanted women to have a safe place where they could discuss not only business things, but also talk about an area that doesn't get talked about a lot in business circles - how our faith affects our businesses. The book is written in a way that doesn't hit anyone over the head with our faith, but it's true to who we are and talks about things from the vantage point that we see life - through the lens of our faith.

Diana Ennen – There are so many books out there today on starting a business. However, few have the Christian mom in mind. We provide a lot of scriptures and examples of how you can use your faith to help you. Our hope is that not only will your business thrive, but it might just give a little boost to your faith as well.


Learn more about the book at Beacon Hill Press or SoYouWantToBeAWAHM.com.

Monday, August 24, 2009

The Work at Home Family Carnival - August 24, 2009





















Welcome to the August 24, 2009 edition of The Work at Home Family Carnival.

This is a new blog carnival dedicated to the work at home family. Our focus is on internet marketing techniques, marketing and advertising tips for home based entrepreneurs, as well as family management for families with one or more work at home parents. We have many good articles this month which should help readers who are already working from home or thinking of starting a home based business.

This is an edited carnival and only quality articles which offer good content will be accepted. To keep this carnival manageable, please submit only your best 2 blog posts for inclusion. I had to exclude a number of very good articles because there were over the 2 submissions per author. I follow this rule for my own submissions. Also, all articles must be family friendly and be related to the topic of home based businesses and working at home. Sales pages with little or no content will not be included in the carnival nor will site with too much hype or excessive income claims. Also, starting with this month, I will no longer include long lists of resources e.g. the 100 best blogs for entrepreneurs, etc. which turn out to be advertisements for schools and other programs.

Our carnival is quickly becoming very popular, and I want to thank all of our authors for the many quality blog posts that I have received this month.

Internet Marketing

Helene Zemel presents Internet Marketing Basics - Creating a Website posted at Work at Home Mom and Dad, saying, "How to create your own marketing website. Follow these 7 steps for good results."

Debbie Foster presents Some Things To Know About Pay Per Click Advertising posted at Internet Income - The Journey, saying, “There are many steps you must master before you can become profitable with PPC. It is not a matter of throwing up something in ten minutes and seeing what works. You will need to research and implement each part of the process properly, otherwise your campaign will not succeed.”

Debbie Foster presents The Role of Inbound Links in SEO posted at Internet Income - The Journey, saying, “There are a number of strategies you can use to get high quality inbound links. Remember, the quality, not the quantity, is the most important factor you will want to take into consideration.”

Chris McClelland presents How social networking sites can also help you save some money posted at Lucrative Investing, saying, “Twitter has actually become kind of useful to those who are trying to save some money also. Companies like Sears, Fiji Water, and Gold’s Gym are looking to be your friend on popular social networking sites like Twitter and Facebook.”

Christian Russell presents How to Use Social Networking Sites for Business posted at Next Level Blogger, saying, "I like to keep it simple. Simple is good. Know why? Because it works. Social networking for business is not rocket science, but for some strange reason, many of us WANT it to be! Perhaps it’s human nature. Perhaps if we think it’s complicated, then we will be able to figure it out…and after we figure it out, it will be easy. And our lives will then be easy. And money will fall into our laps without us ever having to lift a finger, because we’ve figured it out. We know the secret!"

Christian Russell presents Quick Start to Internet Marketing posted at Next Level Blogger, saying, "Many people out there are looking for a quick start to internet marketing. I understand. Most people in my network are business people, and we are the kind of people who want to get things rolling quickly. You know being online and marketing yourself with blogging, internet marketing and social networking is essential, but you don’t know the best way to go about it, and you have a million questions."

Jimmy Adames presents List Building Tips ? 3 Effortless Ways to Grow a List of Active Subscribers posted at Internet Business Building, saying, "Earning an income using the Internet is much simpler if you have a list of active subscribers. The key to making sure you succeed is to have reliable marketing tools and quality content to provide your customers and prospects. What is holding you back from building a list of active subscribers?"

Robert Alan presents Big Mistakes to Avoid with Your First PPC Campaign posted at Sell It on the Web, saying, "Here's a great list of things that must be avoided for newbies and budding online marketers who are considering paid search (PPC) marketing as a means to start and grow their businesses online."

Robert Alan presents Ultimate Twitter Starter Guide for Small Business posted at Bill Hazelton, saying, "Here's a great "starter guide" and how-to manual from Sell It! on the Web on how to get started using Twitter for your small business."

Sell It! on the Web presents Affordable Shopping Cart Platforms for New Business Owners posted at Bill Hazelton, saying, "Recommendations for several affordable shopping cart platforms for new website owners and e-commerce marketers."

Sell It! on the Web presents Guide to Optimizing Your Landing Page Copy posted at Bill Hazelton, saying, "Tips and recommendations on how to optimize the copy on the "landing pages" of your website or blog in order to convert more of your visitors into buyers."

Ben Dinsmore presents My Experience with Facebook’s Advertising Program posted at Trees Full of Money, saying, "If you're looking for a new medium to advertise your small business, you may have success with highly targeted ads on social medial sites like Facebook."

Golam Moinuddin presents How to make money on eBay posted at Internet Auction Coach. Editor’s note: The author provides 7 steps that you should follow if you want to be successful on ebay.

Jimmy Adames presents Internet Income Tips - 12 Critical Steps For Recovering Opportunity Jumping Junkies posted at Internet Business Building, saying, "Many people go online everyday looking for ways to make extra money and just as many have every intention of earning a long-term Internet income while simultaneously firing their bosses. Unfortunately, the high expectations of overnight riches turns people into dejected participants. How many times have you quit one money making opportunity for another?"

Rusty Shelton presents Solving the Internet Marketing Puzzle posted at My Internet Marketing Journey. Editor’s note: The author discusses the importance of knowing your why, tenacity, and hard work as the key to success in mlm and network marketing.

Brian Terry presents Does website design really matter? posted at Big Selling Website Design, saying, “I still believe that a visual brand identity is important, but the challenge is in creating graphics that not only look good but also sell. When you get the balance right and combine it with other proven direct response strategies the sky really is the limit!”

Simon Stapleton presents Why Don’t Graduates Get Jobs? posted at Career & Personal Development for CIOs, Technical Professionals and Self-Professed Geeks, saying, "The Recession has created massive competition for the fewer jobs that become available, and it’s graduates that are paying the price. Lack of experience in industry seems like an obvious reason why graduates are not offered job placements, but surprisingly, this is not the primary reason (according to a survey of 200 recruiting managers in the US, UK and South Africa).

Simon Stapleton presents The 12 Dumbest Mistakes Network Managers Make posted at Career & Personal Development for CIOs, Technical Professionals and Self-Professed Geeks, saying, "What are the 12 most stupidest gaffes a network manager can make? More to the point, have you made one, or experienced one yourself? See if you recognize any of these clangers?"

Marketing and Advertising Tips

Shawn M. Driscoll presents Real Growth in Unreal Times posted at Shawn Driscoll, saying, “You can position yourself for growth now and into the future by making a few simple and smart moves”

Kevin Blaikie presents HOW TO - BUSINESS IDEAS FOR BEGINNERS - WarriorForum - Internet Marketing Forums posted at jokijio. Editor’s note: Good advice from the Warrior Forum.

Sam Carrara presents The Seed Becomes a Big Tree posted at Sam Carrara's Marketing Education. Editor’s note: The author explains the maturity stage of the product life cycle.

Bobby Leong presents Complaints Can Be Good posted at Internet Marketing Solutions. Editor’s note: The author points out a problem with the Get Response autoresponder system.

Family Management

Helene Zemel presents AmeriPlan Half Price Discount Dental & Medical Benefit Plans posted at Health Plans Plus, saying, "Self employed entrepreneurs often have trouble finding affordable health benefits. If they have a pre-existing condition, they may not be able to obtain coverage at any price. A discount medical plan can help. AmeriPlan is offering new members who sign up on or before 5 p.m. Central Standard Time on September 14th and opportunity to receive benefits for 1 full year at half price."

Brian McKay presents Flexible Spending Account (FSA) for Dependent Care posted at MonitorBankRates.com, saying, "A dependent care flexible spending Account (FSA) allows you to save money pretax to pay for dependent care in the process also lowering your taxable income."

Eldon Sarte presents This is My Night Job posted at Wordpreneur.com, saying, "Writing is everything. Or is it? Sometimes, even with the best laid plans, it needs to take second place. Temporarily at least." Editor’s note: Some interesting commentary on balancing work at home with caring for a small child.

Chris McClelland presents Best buys of the fall posted at Lucrative Investing. Editor’s note: The author lists some good deals to be had during the Fall season.

Quick and Easy Recipes

Renee V. Rouse presents Family Dinner for under $5 - Deli Sandwiches posted at Frugal-Living-Skills Blog, saying, "...Weekly grocery circulars often read “feed a family of 4 for under $10!”. I’m sure most of you have laughed at this as I did. As a result, I began to wonder what does dinner really cost for my family of 8? So I set a challenge for myself and I figured if I kept it under $5, I was doing good..."

Belle presents How to make Fried Zucchini - with pictures posted at Homesteaderbelle's Blog. Editor’s note: This recipe sounds yummy. Good step by step directions are presented.

Working at Home

DeMarcus presents Creating A Personal Development Home Based Business posted at Self Improvement Articles, saying, “Should you consider a personal development home based business? If you are passionate about being a mentor to others, or have a good knowledge base of personal development skills or resources, then perhaps this is for you.”

John Crickett presents How To Start A Home Based Web Design Business posted at Business Opportunities And Ideas, saying, “Starting a web design business from home doesn’t have to cost much at all. Best of all you can fit in most start up activities around an existing job allowing you to test the waters before you jump in.”

Darwin presents Haverhill Home Staging Course - Have You Been Had? posted at Darwin's Finance, saying, "This article highlights a rapidly growing and heavily advertised "income opportunity" that you should consider further before forking over your money."

Leah Grant presents Things to Consider When Employing a New Strategy posted at Startup Success. Editor’s note: The author lists 7 key ideas that you consider when creating a business strategy.

nissim ziv presents Career Goals: Examples of Career Goals and Objectives posted at Job Interview Guide, saying, "It is only when a person has a clear thought about their career goals and objectives that they get ultimate satisfaction from their jobs and therefore progress faster. This article covers many examples for your career goals & objectives."

sagarika presents Skills that you should be learn for Success posted at Social Work for Mankind, saying, “True Success is simply the realization and obtainment of a worthy ideal or result that your heart is deeply connected to it & what you desired, results fruitfully in your life, business, wealth, or a worthy ideal.”

Tiffany Colter presents Getting Ahead of the Game posted at Writing Career Coach. Editor’s note: The author discusses some techniques for getting a jump start on a new writing project.
Gloria Booth presents
Self Development and the Marketing Entrepreneur posted at MLM Marketing UK, saying, "Do you think that it's ok to set up in business then sit back and watch it happen? Or do you think there's more you can do, but not sure what? Find out how self development can make a difference."

Gloria Booth presents Donald Trump & Network Marketing posted at MLM Marketing UK, saying, "With the backing of business magnate Donald Trump, could this be the start of media acceptance of network marketing as a legitimate way to build a business and work towards financial independence?"

Gin G. presents Spotlight Ten Offers posted at Sense Scribe, saying, "Learn to use your computer for self-employment. Read more."

Miscellaneous

Ray presents SmartMoney 2009's Best Online Brokers posted at Money Blue Book, saying, “While I have written about the best discount online brokers in the past – reviewing what I believe to be the top brokerage companies out there for new stock and fund investors – it’s always good to check out what the financial experts have to say on the subject.”

fourleafclovergoodluckcharms presents Four Leaf cLovers posted at Four Leaf cLover Good Luck Charms.com, saying, "Luck plays a hugely significant role in many different aspects of our lives. Luck has the power to transform both our personal and professional lives. Do you feel lucky?"

That concludes this edition. Submit your blog article to the next edition of the work at home family using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Saturday, July 18, 2009

The Work at Home Family Carnival July 18, 2009












Welcome to the July 18, 2009 edition of the work at home family.

We have some great articles that will really help you with your home based business. It is so nice of our authors to share their expertise and even some great marketing tips and secrets with the readers of this blog. In addition to articles on online and offline marketing, the Carnival has some good articles to help you with economic and family management. I am sure that you will find some valuable “nuggets” of information and some excellent resources as you review the selections.

Our new carnival is already receiving traffic and getting many submissions. In some cases I received multiple submissions by some authors. Since I am the sole editor for this carnival and I want to publish the carnival in a timely manner, please only submit 2 articles per author to each carnival. Also, all articles must be family friendly, be well written, have good content, and not be spammy. I have no problem with promoting your business, but a submission that is not a true blog, does not have useful information and good content, and is primarily an advertisement will not be published. Thanks for your contributions this month.

Internet Marketing

Helene Zemel presents Internet Marketing Basics for Work at Home Moms & Dads posted at Work at Home Mom and Dad, saying, "Whether you have a brick and mortar store or work out of your home, advertising on the internet will allow you to reach millions of people with your ads. Books and courses have been written on how to use the internet effectively for marketing, and each one of the tips below can be the subject of an article or even a book chapter. What I have attempted to do in this article is to provide you with some basics on getting started with internet marketing."

Kim Roach presents Hidden Traffic Sources posted at BuzzBlogger.com. Editor’s note: The author shares some great traffic building tips. I plan to try some of these.

Silicon Valley Blogger presents Start an Online Business: Open an eBay Store, Build a Website or Blog posted at The Digerati Life. Editor’s note: The author presents some sound advice on starting your own online business.

Robert Alan presents 7 Website Design Flaws to Avoid posted at Sell It on the Web, saying, "Here's a great list for small business owners, bloggers and the work at home family of the top 7 website design flaws to avoid the most."

Missy Diaz presents 7 Elements Of A Successful Website posted at G34 Media. Editor's note: The author presents some good tips for website planning and design with an emphasis on WordPress.

barry walls presents Is Article Marketing The Optimal Way to Maximum Profits from Content for Newbies? posted at Strategic Outsourcers, saying,” Basic article marketing, also known as bum marketing is a form of generating cash which draws in many people who are new to internet marketing who have limited funds. Is this a smart way to earn money for newbie’s?”

Christian Russell presents 3 Simple, Killer Steps to Improve Traffic and Monetize Your Blog or Website posted at Next Level Blogger. Editor’s note: Some good information is presented here. The author suggests 3 Simple, Killer Steps to Improve Traffic and Monetize Your Site.

Christian Russell presents Use a Sales Funnel to Blow Up Your Blogging and Internet Marketing Sales posted at Next Level Blogger, saying, “The good news is that by developing a well-designed sales funnel, you will be able to truly maximize sales on your site.” Editor’s note: More good content from this author.

Barbra Sundquist presents How to Set Up an Aweber Autoresponder posted at HomeBusinessWiz. Editor’s note: The author provides step by step instructions on how to work with the AWeber autoresponder.

Andy Loverock presents Free Search Engine optimization Tips posted at Work At Home Opportunities, saying, "For anyone with plans to have their own website, or business owners who already have a website, search engine optimization is one of those areas that shouldn’t be overlooked.”

Robert Alan presents Features of Effective Shopping Cart Platforms posted at Sell It on the Web, saying, "For all those work at home business owners who want to start selling products directly from their blog or website, we've put together a list of features that you'll need to have in any new shopping cart platform."

Simon Stapleton presents Does Facebook Flunk Your Performance Review? posted at ACE Your Performance Review, saying, "Time Magazine recently caused a stir when they published the results of research that strongly suggested that Facebook (and other social networking sites) caused graduate students to suffer lower grades."

Joanne Collins presents The Google Story posted at Jo's Reviews And Ad Space. Editor’s note: The author reviews 2 books which should be of interest to internet marketers.

Brian Terry presents How to make your subscribers love you posted at Big Selling Website Design, saying, “it’s all about finding out what people want then giving it to them. That’s the bottom line and one so many people miss out on.”

alland smith presents Options for Memory Card Packaging posted at Memory Card Packaging's Blog, saying, “Packaging offers physical support and protection to products, particularly those that are considered sensitive or fragile and they also serve as a marketing tool, a means to display and promote the product they contain.”


Marketing and Advertising Tips

Ken McArthur presents If You Want to Be Noticed, It Matters Who Hears You posted at Ken McArthur's Impact Factor, saying, “Key people are waiting to spread your message right now. They interact daily in networks that exist today where their influence is felt far beyond your limited vision of what you can do. If you know who to target and where to find the influencers, you can create a firestorm of activity around your project, before you even launch.”

Tushar Mathur presents Whats The Best Way To Get The Word Out About Your Small Business - Word Of Mouth Or Social Media? posted at Small Business Resource, saying, "If you have a small local (niche) market, cheap local advertising is somewhat effective for the purpose of exposure. However, I’ve found that word-of-mouth exposure pays off the best." Editor’s note: Good discussion on the merits of Twitter, Facebook and Linked In.

GP presents Home Grown Hospitality « Musings from Montana posted at Manely Montana. Editor’s note: Some good marketing tips for the small business owner, especially in the hospitality industry. Tasty veggie omelet recipe presented as well.

Singing Steve Bermann presents How to Be Successful With Google Adwords Pay Per Click Marketing posted at Click-Here-Now.To. Editor's note: The author presents some good tips for running a successful Google Adwords campaign.

Chris McClelland presents Marketing Minute with Jennifer: The Marketing Mix and Q posted at Lucrative Investing. Editor’s note: The author provides a review of basic marketing principles with emphasis on the marketing mix of product, price, place (distribution), and promotion.

Kevin Blaikie presents HOW TO - THE SECRETS OF INTERNET AND ONLINE MARKETING - WarriorForum - Internet Marketing Forums posted at jokijio. Editor’s note: The Warrior Forum is always good place for checking out internet marketing strategies and techniques.

Fiona Lohrenz presents Formulating A Day Care Mission Statement posted at Child Care Only, saying, “You're starting a day care service and have everything in place, all the nuts and bolts are ordered, staff ready to go but have you considered one of the most important aspects of your infant business - formulating your mission statement.”

brian young presents How Retail Security Should Keep Your Business Safe posted at Retail Security Products. Editor's note: The author presents good information on security for your small business.

deborah davis presents The Challenge of Keeping Your Store Hand-Held Products Secure posted at Anti theft security systems. Editor’s note: Good information on security systems for the retail store owner.

Working at Home

Helene Zemel presents Despite the Weak Economy, Sales of Nutritional Supplements are Up posted at Work at Home Mom and Dad, saying, "Since the start of the economic recession, we read every day how retail sales are down for almost every product category including cars, restaurant meals, clothing, jewelry, and movies and entertainment. Despite the gloomy economic picture, there is one bright light. Sales of nutritional supplements have been increasing."

RemarkablyClever presents 10 REAL work at home jobs you didn’t know about (and they’re hiring now) posted at remarkably clever, saying, "Stuffing envelopes and posting ads online are not legitimate ways of earning money from home. Here are 10 real work at home (or flexible) jobs you may not have known about and the companies that are hiring for them right now." Editor’s note: This is a great resource for finding some good work at home opportunities that pay well.

Billeater presents Incorporate as an LLC, S-Corp or C-Corp posted at Billeater. Editor’s note: As your business grows, you will need this information on the differences between an LLC, C-Corp, S-Corp, and a Sole Proprietorship.

Simon Stapleton presents Freelancers: How To Increase Your Rates, Annually posted at Career & Personal Development for CIOs, Technical Professionals and Self-Professed Geeks, saying, "One of the hotly debated topics between freelancer and customer is the issue of rate escalation. Customers don’t want to pay more; they’re savvy enough to know that if you provide services year-on-year, you haven’t been subjected to marketing costs to land the gig. Nevertheless, your costs go up with inflation. What do you do?"

apply4-credit presents The Benefits of a Business Credit Card Still Ring True posted at Apply4-Credit, saying, “When you own a small business, one of the first rules of thumb is to separate your personal finances from that of your business. For many entrepreneurs, it can be difficult to undertake this task but a small business credit card may be just the solution you are looking for and one that will also help the credit score of your business.”

Shamelle presents How To Re-focus When You Lose Focus posted at Enhance Life. Editor’s note. This is a must read if you need help in staying focused in your home based business.

Andy Loverock presents Low Cost Business Ideas From Home posted at Work At Home Opportunities, saying, "More people than ever are searching for low cost business ideas in an attempt to overcome the effects of the recent economic downturn. The internet provides a great platform for people to develop low cost business ideas from home and there are some incredible success stories."

Lilycat presents Magical Gift Company (Crafting Work at Home) posted at JOBB...SOS!!. Editor’s note: This looks like a very legitimate opportunity for people that enjoy crafting. I am forwarding this post to someone that I know who was thinking doing some assembly for extra income.

Robert Alan presents Can You Build A Solid Virtual Team? posted at Sell It on the Web, saying, "Tips and advice on how to build a virtual team for your home-based business."

Jacquelyn presents Moneymaking Ideas for You posted at WParent.com - Wise Parenting Guide, saying, "Are you looking for a job to do part time or full time or you just want another source of income? Are you searching for moneymaking opportunities or ideas? Check out the great ideas found in this article."

Alisha Harmann presents The Healthy Living Guide for Web Workers: 50+ Resources posted at Nursing Online Degree, saying, “If you work with computers and the Internet or know someone who does, you may know already that online interaction can damage health. But, the upside to online interaction is that it brings the normally isolated Web worker into a somewhat “social” realm.”

Meaghan Montrose presents 7 Mistakes to Avoid When Starting Your Home Business posted at Colleen Palat. Editor’s note: 7 good tips to help you get your business started.

Kevin Blaikie presents Make money working from the comfort of your own home! posted at How To Make money working from the comfort of your own home!, saying, “Is it really possible to run a business from your own home that is more than a hobby or source of part-time income?”

Linda Jones presents 50 Useful Firefox Add-Ons for Job Seekers posted at JobProfiles.org - Job Descriptions and Online Schools to Start Your Career. Editor’s note: These Firefox add-ons will prove useful.

Martin Russell presents “Conspiracy of the Rich”- A Review posted at Word of Mouth Marketing. Editor’s note: An excellent review of this latest book by the author of “Rich Dad, Poor Dad.”

Family Economic and Time Management

The Smarter Wallet presents Why Work At Home? Top Reasons For Staying Home To Work posted at The Smarter Wallet. Editor’s note: This article discusses both the financial and personal costs of working outside o the home.

Chris McClelland presents Beware of Shifty Credit Related Phone Calls posted at Lucrative Investing, saying, “Be smart, be aware, and be conscious of the fact that there are thousands, if not millions, of companies and people out there who want your money, and especially your social security number. They are calling you everyday and one false move could compromise your financial wellbeing, either in a small way or a big way.”

Leave Debt Behind presents What is the Envelope Budget Method posted at Leave Debt Behind, saying, “The envelope budgeting system is becoming a very popular method for people to budget their income in a very visual way. Essentially, the envelope method is as simple as it sounds.”

Jack Schmidt presents Got Big Feet? You'll Just Have to Pay the Man! posted at SectorMatic Money Journal, saying, "SectorMatic - Personal Finance: Everything for the Big Spender on a Budget! Now you can live like a fat cat, even if you're on a money diet. Laugh all the way to the bank with Jack Schmidt and SectorMatic. It's for you!" Editor’s note: Despite the title, the author provides some good information on home refinancing.

Ben presents Discover Credit Cards in Cereal Boxes posted at Money Smart Life, saying, “When I went to recycle an old box of Honey Nut Cheerios last night a small silver package fell out of the container. I was certainly surprised to see what was what looked to be a Discover credit card!”

Kerry Fletcher presents City or suburbs posted at Houston Interior Decorating Examiner, saying, “With the price of homes currently low and government programs for new home buyers, many people are considering purchasing a new home. A big decision for most buyers will be whether to purchase a new home in the city or the suburbs.”

GoByOwners presents How To Write Ads That Will Sell Your FSBO Home posted at Sale By OwnersSale By Owners, saying, “When it comes to marketing your home, the ad you write is highly important as a first point of connection with your prospective home buyers.”

GoByOwners presents Homes For Sale By Owner - FREE LISTINGS posted at Sale By Owners. Editor’s note: This video provides advice on how to sell your home without a realtor.

Miscellaneous

Kakie presents Book Review: Raising Cain: Protecting the Emotional Life of Boys posted at Bur Bur & Friends: Community Park, saying, "This book explores the state of raising boys in today society and shares how we can give them the tools to assist in their emotional literacy so they can thrive."

Kelsey Grace presents Best Sympathy Arrangements by Religion posted at Sympathy Plants, saying, "This article talks about the rules for sending flowers and or plants in the event of a funeral and looks at it through the lens of multiple religions. Which religion is accepting of flowers or plants, what kind, and where should they be delivered are covered in this article."
Knitting Needles presents
How to control knitting needles & yarn posted at Knitting Needles, saying, "A fantastic article for people interested in getting involved in knitting."

Belle presents How to Pasteurize Goat Milk posted at Homesteaderbelle's Blog. Editor’s note: The author provides step by step instructions on how to pasteurize goat’s milk.

Joe Dale presents Accelerated College Degrees Online posted at Online Accelerated Degree Colleges, saying, "Dozens of top accredited colleges are now offering accelerated online degrees to help you earn a college degree at an accelerated pace."

That concludes this edition. Submit your blog article to the next edition of the work at home family using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Sunday, July 5, 2009

Internet Marketing Basics - Creating a Website

Internet Marketing Basics Part 2

In Part 1 of Internet Marketing Basics, I ended by stating that “content was king.” It is your good content that will entice your readers to visit more often, stay on your site longer, request information from you, and ultimately purchase from you.

Now that you have created good content and copy, what do you do with it? Hopefully, you have already written some good articles and blog posts. You may even want to take this one step further and create your own website. Of course, once you have created your website, you will need to build traffic for your website. How to build traffic will be the subject of Part 3 of this series.


Creating Your Own Website


If you have a big advertising budget, you can certainly pay to have a beautiful website created for you. If you are just getting started, you may prefer to create your own website. In fact, optimizing your site for Search Engine Optimization (SEO) is more important than a glossy website.

Here are some steps that you can follow to create your own website:

1. First you will need to choose a good domain name. A site like www.godaddy.com will show you which URLs are available, make suggestions for you, and you can purchase a domain name through them.

2. You will also want to choose a website host. There are a number of good ones available. Be sure to choose a website host with good support. I have gotten good support from
www.jumpline.com, but there are many others to choose from.

3. Select a Website Design Program. Depending on your level of expertise, you will need a program to build your website. There are some excellent programs that you can purchase such as Microsoft’s FrontPage or Adobe’s Dreamweaver. I was able to purchase a very easy to use WYSIWYG (What You See Is What You Get) website builder for just $49.00 at
www.sitespinner.com.

4. Begin creating your website. Start to create your website. Pay attention to spelling and grammar. Be sure that each website is both readable and attractive to the eye. Include links to your offers and/or affiliate sites but don’t overdo. Check all of your facts for accuracy. You do not want to mislead your prospects. If you have already written articles or blog posts about your business, using this content can give you a quick start into building your website.

5. Set up each page for optimal SEO. Be sure to use the keywords that you have researched liberally; however, don’t stuff your website with keywords. Remember that your website content must always be readable to keep your potential customers coming back. Be sure to thoroughly proofread your website. If grammar isn’t your area of expertise, ask a friend or family member to proofread your copy. See July 2 post for more information on keyword research. Even more important is selecting a good title for your website. This is what will appear in the blue bar at the top of your website and this is how search engines find you. Be sure to include some keywords in your title. As an example, the actual title appearing in the blue bar of my
www.workathomemom-dad.com website is: Business Opportunities, Marketing Tips, and Advertising for Work at Home Moms, Dads, & Grandparents.

6. Be sure that your website is pleasing to the eye. Do not crowd your website and use an easy to read font. Be sure to leave plenty of “white space” on your website to make your website more readable. Use of graphics and photographs also create an interesting look to your website. When using graphics, be sure to give credit to the photographer or illustrator. For an inexpensive source of licensed photographs, check out
www.istockphoto.com. Many of the photos on this blog have come from this source.

7. Make it easy for your readers to contact you. You will want to make it easy for your readers to contact you. It is a good idea to have a Contact Us page as well as links that lead to either a shopping cart or a source for additional information. To help you build your mailing list, be sure to include a lead capture form on your website.